‘Live Your Style’ with Honda’s New ‘Aviator’
New Delhi, October 27, 2009
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New Delhi, October 27, 2009: Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), the 100% owned 2-wheeler subsidiary of the Honda Motor Company, Japan – the world’s largest manufacturer of 2-wheelers, today unveiled the New Aviator in New Delhi. With the tagline ‘Live Your Style’, the New Aviator is bound to make the mature Indian males truly ‘live their style’. It comes with a host of new features which enhance the style and premium element. It is an ideal vehicle for males who seek a premium-class product and have a flair for style. Aviator is HMSI’s most popular automatic scooter among the males. The introduction of New Aviator is a step ahead in the company’s commitment to expand the scooter market in India. With various new features, the New Aviator will boost the popularity and performance of the model. Powered with an 110cc engine, the new model will deliver a power of 8 bhp. The new Aviator will give 15% more mileage thus making it even more economical than the previous model. This increased efficiency has been made possible because of various cutting-edge technologies. The New Aviator is mainly targeted at married males in the age-group of 30-40 years. Being a premium product, it is meant to attract buyers who are style-conscious and seek quality & comfort. It will make an impact on the two-wheeler market increasing the appeal for the premium automatic scooters. New Aviator features the Combi-brake which makes it comfortable. Also, it strongly addresses the environmental issue. Though all the Honda products adhere strictly to the emission standards, the New Aviator adheres to even the BS-III norms which will come into effect from April next year. Among the other attractive feature of the New Aviator includes the front Disc brake with 3 piston calipers and the alloy wheels (in Dlx Variant). Front telescopic suspension continues to aid in smooth riding. The scooter will be available in 5 stylish colours – Neo Orange Metallic (new), Pearl Heron Blue (new), Rebel Red Metallic, Pearl Black and Monsoon Gray Metallic. The New Aviator will hit the roads by October-end. The scooter has been competitively priced. Ex showroom price for Delhi : Aviator Standard : Rs. 42,160/- Aviator Deluxe : Rs. 47,160/- Present at the new Aviator launch event were: Mr Shinji Aoyama, CEO & President, HMSI; along with Mr N.K. Rattan, Operating Head – Sales & Marketing, HMSI. HMSI is one of the youngest players and currently the fastest growing company in Indian 2w industry. The company grew at the rate of 18% in 2008-09 & sold 10.7 lakh units. It has set a target to achieve 12.5 lakh sales mark in this financial year 2009-10. Salient features of New Aviator: Grandeur Masculine Style ( New) The styling of the New Aviator makes it look sophisticated and luxurious. The deluxe variant has an elegant front-cover chrome, body-color grab, instrument panel garnish and inner cover painted in order to add to the style and premium appeal of the scooter. Along with these, the scooter also has alloy wheels and leaves a lasting impression with its attractive looks. Economy with 110cc Honda Engine (New) The New 110cc engine in the New Aviator delivers a power of 8 bhp. The proven Honda engine not only offers smooth performance but also consumes less fuel. It is 15% more economical than the earlier model. Comfort
Combi-Brake (New): In the conventional braking system, when the left brake lever is applied, only the rear brake gets activated. However, in case of Combi-brake system, front and rear brakes get activated jointly when the left lever is applied. This reduces the braking distance and is a very important comfort and safety feature for all types of riders. Front Disc Brake with 3 piston calipers - The 190 mm disc brake at front ( Dlx Variant), provides responsive braking control resulting in assured swift stop. Convenience Viscous air filter (New): It is more efficient in catching the dust particles which prolongs the filter life. Thus, it lessens the maintenance expense as it requires less frequent replacement and no cleaning. Excerpts from Company officials- “Honda will continue to make innovative and appealing products to serve the new aspirations of Indian customers. Our commitment to India is much larger than selling the products .We has comprehensive policy for Expansion of ‘Fun, Safety and Environment conservation’ activities to make ‘Honda’ a company that society admires the most.” - Mr. Shinji Aoyama, President & CEO, Honda Motorcycle & Scooter India Pvt Ltd. “Being a market leader in the scooter segment, HMSI has launched the New Aviator with premium appeal and increased economy for further expansion of scooter market. From beginning, we plan to sell 10,000 units /month through our 690 outlets all across country. Further, there is good response from customers towards all HMSI products, so we shall achieve our set target of 12.5 lac units during the current year 2009-10 registering a growth of 17% over last financial year.” – explained Mr. N.K Rattan, Operation Head, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. in his presentation. About HMSI Honda is the world''s largest manufacturer of 2-wheelers. Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), is a 100% owned subsidiary of Honda Motor Company Ltd., Japan. Current HMSI products include Activa, Dio & Aviator in Scooters and Unicorn, Shine, Stunner in Motorcycles. All products have been well received in the market and have created new benchmarks in their respective categories. HMSI has also entered the Fun-Bike market with the launch of CBR1000RR Fireblade and CB1000R bikes in the Indian market. For more information visit www.honda2wheelersindia.com For further details please contact: |
