Honda’s launches its biggest ever customer engagement campaign – the Dream Neo Superstar Contest

• Lifetime opportunity to meet the Original Khiladi - Akshay Kumar
• Lucky Dream Neo customer to become Superstar & feature in latest Dream
  Neo Ad
• Foreign and Domestic vacations and many other attractive prizes

New Delhi, Dec 16, 2013: Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) today announced the launch of the exciting Dream Neo Superstar Contest for Dream Neo customers across India. Noteworthy, this unique campaign is Honda’s biggest customer engagement activity in India.

With the Dream Neo Superstar Contest’, Honda iscelebrating the phenomenal success of Dream Neo. Since its launch in April, 2013 Dream Neo has received stupendous response from the customers. So much so that today Dream Neo has grown to become Honda’s Fastest Growing model across entire portfolio with over 1 lac unit sales in only 4 months.

Existing and new customers of Honda’s most affordable 110cc mass motorcycle Dream Neo can participate in the Dream Neo Superstar Contest. Lucky winners will get a chance to meet Bollywood superstar Akshay Kumar. Participants also stand to win once in a lifetime opportunity to become Superstars in real life and feature in Honda’s new Dream Neo TV advertisement. Many other exciting prizes like all expense paid foreign trips and domestic vacations etc. are also on offer.

To enter in the ‘Dream Neo Superstar’ contest, all existing and new Dream Neo customers have to simply share ‘How your Dream Neo made you a Superstar in Real Life?’ in up to 100 words along with their superstar picture with Honda Dream Neo.

Participants can deliver their entries to their nearest Honda Authorized Exclusive Dealership (HEAD).  Alternatively, they may submit the entry online at www.dreamneosuperstar.com  in which case the customer will get his unique reference code via SMS. The contest closes on January 31st, 2014.

Mr. Y.S Guleria, VP, Marketing and Sales, Honda Motorcycle & Scooter India Pvt. Ltd. said, “In just 4 months, Dream Neo loaded with the revolutionary Honda Eco Technology (HET) has created new benchmark in mass motorcycle segment. We thank our valued customers for their support and trust in Honda brand. Through the ‘Dream Neo Superstar’ engagement we are helping our customers to realize their Dream of becoming the Asli Superstar of their life. We are confident of receiving tremendous response from our customers.”

DREAM NEO is Honda’s Most Affordable and Most Fuel Efficient 2Wheeler ever in India. With its high fuel efficiency of 74kmpl *, high power and torque while incorporating best-in-class performance and revolutionary Honda Eco Technology, DREAM NEO guarantees a dream ride every time. Additionally, the long and comfortable seat, high ground clearance and unique 5 step adjustable suspension make the Dream Neo the best choice for fatigue free daily commuting even in rural areas.

* (Mileage based on internal Honda test ride mode that is close to actual city riding conditions)