Honda 2Wheelers announces title sponsorship in Honda Gladrags Mega Model & Manhunt 2016

Gurgaon, March 30, 2016

- Honda celebrates its fun connect with Indian youth -

Honda customer to get Direct Wild Card entry into India’s most coveted reality TV series

Gurgaon, March 30, 2016: Aggressively unleashing its brand association with Indian youth, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) today announced its association as Title Sponsor of Honda Gladrags Mega Model & Manhunt 2016 - India’s hottest, most glamorous unisex pageant for over 20 years. 

To be aired on Channel V, the reality TV Series is an ultra-glamorous platform where ‘Stars are Born’. Be it Kangna Ranaut to Lara Dutta, Lisa Ray to Kelly Dorjee, Diana Hayden to Zulfi Sayeed … the list of Indian youth who have realized their dreams through this pageant goes on and on.

As a result of this tie-up, Honda is delighted to share an exclusive privilege with its valued customers. A lucky Honda customer gets an exclusive opportunity to directly enter the finale of Gladrags Mega Model & Manhunt 2016 as a wild card entry. All they have to do is to submit their entry to any of Honda’s dealerships at Delhi, Mumbai, Pune and Bangalore.

Honda’s recently launched aggressive performance motorcycle CB Hornet 160R is the perfect fit for the stylish Gladrags Mega Models. The unbeatable combination of raw power, real muscle and ripped performance in CB Hornet 160R mirrors the independent, intelligent; ambitious Indian youth of today who have the fire and talent within them to achieve all that they desire.

Honda’s philosophy of “The Power of Dreams” resonates with the Gladrags Mega Model & Manhunt 2016 through which aspiring Indian youth realize their dreams and become stars themselves. Through this association, Honda is providing millions of Indian youth an opportunity to take center-stage and show what it takes to be a winner just like the new CB Hornet 160R.

Speaking about the association, Mr. Yadvinder Singh Guleria, Senior Vice President – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd, said:  
“From the Race Track to the Roads, Honda 2Wheelers is a youthful, exuberant and fun loving brand. Our recently launched CB Hornet 160R is a RAW.REAL.RIPPED machine for today’s uber-ambitious, aspirational and style savvy young India and hence we are delighted to partner with Gladgrags Mega Model & Manhunt 2016. Through this powerful partnership and the TV reality series on Channel V, Honda 2Wheelers will effectively communicate and connect with the youth.”

How to enter the Gladrags Mega Model & Manhunt 2016?
Contestants between the ages of 18-28 years have to simply contact their nearest Honda 2Wheeler dealership or register and submit their entry form in the official Gladrags website (www.gladrags.in).

To ensure national representation at the pageant and to encourage participation of contestants from all across India, auditions for the next Honda Gladgrags Megamodel and Manhunt 2016 are set to start from early April, 2016.

This time, auditions being held in below 4 cities:

The entire proceedings will be recorded in the RAW. REAL.RIPPED avatar through the 36 episode TV reality series of Gladrags Mega Model & Manhunt 2016 on Channel V starting middle of May, 2016. The original programme will be telecast every Sunday at 9 pm (21.00 hrs) with 2 repeats on every Friday at 11 pm (23.00 hrs) and every Saturday at 10 pm (22.00 hrs)

About Honda Gladrags Megamodel & Manhunt TV Reality Series:
The Honda Gladrags Megamodel & Manhunt TV Reality Series is India’s Hottest, Most Glamorous Unisex Pageant.  Over the years, Mrs. Maureen Wadia of Gladrags has discovered, trained and made famous the best-looking Bollywood and TV Stars and models of today. The contestants undergo a transformative series of trainings including physical fitness, grooming, catwalk, diction and speech.

To be aired on Channel V, the reality TV Series is a glamorous platform where ‘Stars are Born’. Each season of Gladrags Mega Model & Manhunt has witnessed a steady rise in its popularity and fan-following. While last season received 4,000 registrations by youth across India, the phenomena has surpassed its predecessors over the years.

For further information, please contact:
Public Relations, Honda Motorcycle & Scooter India Pvt. Ltd   
public.relations@honda2wheelersindia.com

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