Honda fires final salvo of 2015; Announces start of CB Hornet 160R Sales
Goa, December 10, 2015
- Honda’s CB Hornet 160R; heralds a new era of Street Naked Sports Biking in India
- Besides aggressive styling and high performance, CB Hornet 160R meets BS-IV norms
- Priced aggressively at Rs.79,900 onwards (ex-showroom, New Delhi)
- Launched Exclusive Mobile App for CB Hornet 160R booking.
Goa, December 10, 2015: Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) rounded-off a spectacular 2015 by announcing the start of sales of the new CB Hornet 160R in India. A faster, smarter, sportier machine for Indian youth, the CB Hornet 160R was one of the most awaited motorcycles ever since it was first showcased in August’15 at Honda RevFest.
At a gala evening event, on a tranquil sandy beach of Goa, ‘hiding nothing’ the CB Hornet 160R was finally unveiled under the moonlight in it’s meanest form. With this, Honda delivered on its promise of revitalizing its product portfolio with 15 new products in the calendar year 2015. The all-new CB Hornet 160R stands-out in its category with its aggressive styling and cutting-edge performance.
Speaking at the launch, Mr. Keita Muramatsu - President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd, said, “Indian youth is supremely ambitious and confident, they believe in their dreams. Inspired by their dreams is the faster, smarter and sportier marvel on two wheels – The CB Hornet 160R. It will herald a new era of Street Naked Sports Biking in India. We are also proud to announce that CB Hornet 160R will be one of the first motorcycle in its category to meet BS-IV norms, well ahead of April 2017-regulation timeline”
Speaking at this grand occasion, Mr. Yadvinder Singh Guleria, Senior Vice President, Sales and Marketing, Honda Motorcycle & Scooter India Pvt. Ltd said, “In motorcycles, the 150cc-180cc segment has been gaining traction again. The customers belonging to this segment demand best performance without any compromise in styling which reflects their inherent aggressive go-getter attitude towards life. The unbeatable combination of raw power, real muscle and ripped performance in CB Hornet 160R will surely appeal & mirror their persona.”
AGGRESSIVE STYLE & DESIGN
Raw, real and ripped, the CB Hornet 160R is designed to set the pulse racing with its looks. The sharp & edgy headlight with two position lamps and upward facing side indicators create a bold first-impression and improved functionality. The new generation X-shaped LED tail light enhances the rear look of the bike. Aerodynamically forward leaning dynamic tank shrouds with carbon pattern tank cover, add muscle to the bike. The new aeroplane finished fuel cock assembly offers an escape from the ordinary. A fully digital meter display not only enhances the overall sophistication, but proves extremely useful by providing accurate & precise information to the rider on the go.
The character of CB Hornet 160R is amplified by the sporty short muffler. The true naked street sports bike experience is enhanced further by 140mm wide rear tyre which increases stability while the uniquely crafted 5-spoke split alloy wheels further add to its looks.
ADVANCED TECHNOLOGIES
CB Hornet 160R leads its class when it comes to power with a 163cc engine that is powerful enough to provide that extra thrust. Specially designed to deliver good low end torque, the advanced engine also achieves a compression ratio of 10:1, delivering the right punch of power. Further, the CB Hornet 160R’s engine is equipped with a counter balancer to reduce the vibrations produced in engine. It delivers a smooth acceleration from low RPM to high RPM. Powered by the revolutionary 
Daily commuting on the CB Hornet 160R is reliable because of the Combi Brake System (CBS) which allows the rider to pull the throttle and enjoy the optimum speed without worrying about the brake operation. The CB Hornet 160R is equipped with 3-pot brake calliper to maintain the braking efficiency. For a refined performance, small spines have been added to the outer surface of the engine cylinder to improve cooling performance and help reduce distortion of it’s inner shape. A needle bearing, which is more suited for handling the radial load, replaces the lubricated shaft which helps in reduction of frictional losses. The mono shock suspension helps in maintaining the centre of gravity while a wider turning angle helps CB Hornet 160R to easily manoeuvre through busy city roads. Further improvisations like a longer wheelbase, short turning radius and optimum ground clearance allows the rider to easily navigate through the bad roads with peace of mind.
The CB Hornet 160R comes fitted with a MF battery which is completely maintenance free and leakage proof. Also a Viscous Paper Air filter that requires replacement only after 18000 km and does not require maintenance, makes CB Hornet 160R more suitable for effortless usage. The all-new CB Hornet 160R complies with the BS-IV regulation norms and is one of the first motorcycle in its category to do so.
BOOKING & AVAILABILITY
Taking forward Honda’s marketing initiative in the digital world, ‘CB Hornet 160R’ android mobile application was launched especially for the generation hooked to social media. This application is set to delight the user with a distinct experience. The application can be downloaded from Google PlayTM store by searching for ‘CB Hornet 160R’ in the search bar and then installing it. Through this application, customers will get access to detailed product specifications, in depth feature comparison and a product experience zone. To make the booking, user has to select the ‘Book Now’ button on the mobile application.
After submitting the required information, page will be re-directed to an online payment gateway. This would facilitate the user to pay the booking amount of Rs 5000, which would be followed by a transaction confirmation. Expected date of delivery for their CB Hornet 160R will be than notified to the user.
For more information, please visit http://www.cbhornet160r.com
The CB Hornet 160R will be initially available for sale in 21 locations namely New Delhi, Ahmedabad, Alibag, Bangalore, Bashirhat (Kolkata), Boisar, Chennai, Cochin, Dehradun, Goa, Hyderabad, Indore, Kolkata, Lucknow, Mumbai, Panvel, Pune, Surat, Thane, Vijaywada and Vizag, followed by availability in the other locations with the beginning of New Year. The all-new CB Hornet 160R comes in 5 attractive colours – Neo Orange Metallic, Pearl Amazing White, Sports Red, Pearl Siren Blue & Pearl Nightstar Black and is available for sale in 2 variants- Single Disc & Dual Disc with CBS. Representing good value for money that exceeds customer’s expectation, CB Hornet 160R is priced aggressively at Rs 79,900 onwards (ex-showroom, New Delhi).
For further information, please contact:
Honda Motorcycle & Scooter India Pvt. Ltd
public.relations@honda2wheelersindia.com
