Honda enters into mass segment : Launches 110cc CB Twister
New Delhi, December 10, 2009
|
New Delhi, December 10, 2009: Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), the 100% owned 2-wheeler subsidiary of the Honda Motor Company, Japan – the world’s largest manufacturer of 2-wheelers, today marked its foray into the mass segment through the launch of its first 110 cc bike CB Twister in the presence of senior Honda officials. Living up to the style aspirations of Indian two-wheeler customers, CB Twister offers style, unmatched performance, good mileage and convenience at an affordable cost. The new age styling of the bike is inspired from world trend CB1000R. The screenless layered front cowl, eye-catching headlight, floating side cowl, muscular fuel tank, sharp rear with short tail, multi-reflector tail lamp, short muffler and half chain case makes the bike style icon in the segment. CB Twister will be the best in class in terms of acceleration & pick up. The CB twister is equipped with all new 110 cc engine, delivering 9BHP of power. The rigid twin pipe frame & V-shaped alloy wheels provides stability and enhances the maneuverability. Tubeless tyres are the unique feature of CB Twister, for the first time in the segment. The introduction of this bike will create a new segment and expand the 2-wheeler market in India. Powered with 110cc engine, CB Twister will deliver a mileage of 70 kms per litre*. The bike is equipped with maintenance free battery & viscous air filter for more convenience. Strictly adhering to the BS-III norms which will come into effect from April 2010, CB Twister would be one of the most environment friendly bike. CB Twister is targeted at the customers who aspire for style and performance along with basic needs of mileage and comfort in limited budget. The price image for ex showroom Delhi is Approx Rs. 42,000/- (Kick Drum) CB Twister, depicts world’s latest trend with unmatched performance. The prefix “CB” has been derived from Honda’s stylish world-trend series symbolizing naked sports and the word “Twister” depicts swirling winds with great strength. Taking the inspiration for Drawing from the iconic CB1000R design. The CB Twister is going to hit the Indian roads by end of February 2010. The bike will be available in three variants; 2. Self Drum Alloy 3. Self Disc Alloy (with 240 mm front disc brake) All variants will be available in five exciting colors i.e. Pearl Amber Yellow, Candy Sonic Green, Pearl Nightstar Black, Pearl Siena Red and Pearl Fuji Blue. Excerpts from Company officials- “Honda has been able to achieve the significant milestones because of its focus on developing products that meet the expectations and aspirations of the customers. Honda has continued to introduce innovative models with advanced technology and attractive features that are also environment friendly” - Mr. Masahiro Takedagawa, Operating Officer, Southwest Asia Honda Motor Co. and President & CEO, Honda Siel Car India & Honda Motor India “We will continue to provide exciting products & lead the expansion in each two wheeler segment. The CB Twister meets the new age customers’ demand specially “value for money”. The bike is a perfect combination of new age style and unmatched performance with economy. With the latest cutting edge technology, the bike is bound to expand the 100-110cc segment further.” - Mr. Shinji Aoyama, President & CEO, Honda Motorcycle & Scooter India Pvt Ltd. “The CB Twister will be available to customers by end of February 2010. With never seen before in the segment new age style, unmatched performance, economy of 70 Kms / Ltr*, we expect to sell 2.20 lac units in the year 2010 -11” - explained during the new product presentation by Mr. N.K.Rattan, Operating Head, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd
Honda is the world''s largest manufacturer of 2-wheelers. Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), is a 100% owned subsidiary of Honda Motor Company Ltd., Japan. Current HMSI products include New Activa, Dio & New Aviator in Scooters and Unicorn, Shine, CBF Stunner, CBF Stunner PGM-Fi Motorcycles. All products have been well received in the market and have created new benchmarks in their respective categories. HMSI has also entered the Fun-Bike market with the launch of CBR1000RR Fireblade and CB1000R bikes in the Indian market. * Mileage of 70 Kms/Ltr is based on internal Honda test ride mode that is close to actual city riding conditions. For more information visit www.honda2wheelersindia.com For further details please contact: |
